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Lansdowne Resort Entertains Area Meeting Planners at Popular Music Venue

The relationships between salespeople and meeting planners is critical for the growth of any hotel business on the group side. At Lansdowne Resort, an IACC-certified conference center located in Leesburg, Virginia, those relationships are even more significant.

 

The relationships between salespeople and meeting planners is critical for the growth of any hotel business on the group side. At Lansdowne Resort, an IACC-certified conference center located in Leesburg, Virginia, those relationships are even more significant.

Lansdowne is just 40 minutes from Washington, DC and eight miles from Dulles International Airport - an area rich with potential group business from corporate, government and a variety of other sectors. Meetings at Lansdowne is the life-blood of the resort, so connecting with meeting planners is essential to the success of the sales executive.

Gaining an edge with meeting planners and keeping Lansdowne top of mind in the negotiation process is a key factor to securing a company's business. Getting to know the meeting planner on a personal level is also important, so trust and friendships can be leveraged in the client/resort relationship.

Recently, Lansdowne sales manager Cara Lingle entertained a collection of corporate meeting planners for a concert featuring Grammy Award winning artist, Norah Jones, at Wolf Trap, a major Northern Virginia performing arts center. The customer appreciation event is one of many the Lansdowne team conducts throughout the year.

"These casual gathering are a real positive asset for the sales team at Lansdowne," said Lingle. "These opportunities allows everyone to be themselves, let their hair down and have fun. It also allows the negotiation process to be more fruitful given we have a personal connection from the event."

The next client appreciation event at Wolf Trap will be held on August 10, 2012, when some of the sales team returns with meeting planners to Wolf Trap for a show featuring The Steve Miller Band.

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